This might be the classic well-meaning-up-and-coming-knife-maker-who-mysteriously-turns-into-a-dick-story (a timeline):
1. Up and coming knife maker starts to get a good reputation for his knives. Pretty soon, the orders start flooding in. The knife maker asks for deposits/payment-up-front. The buyers agree to this.
2. The knife maker starts spending the money and living a nicer lifestyle. Meanwhile, the reality of all those orders is forgotten. The knife maker tells himself, “I’ll get to it soon. I’ll get to it soon.” But the custom orders are daunting.
3. At some point, people start to complain that the orders are taking a long time and that the knife maker isn’t giving them good communication or timeframes for the work. The knife maker gets defensive and angry because he is getting overwhelmed and starting to realize the gravity of the situation. But he can’t really give the money back because it’s either spent up already or it’s tied-up somewhere else. He wants to do the right thing, but at the same time, there’s no way he can make the knives in time. Knife making is hard work! There’s a reason all those people gave him so much money, after all. So, being an irresponsible (if genuinely nice) person, he takes the easy way out: he pretends the problems might just go away… or that he might get around to it “soon” or deal with it “tomorrow.”
4. People start to attack him and impune his reputation… loudly and in numbers. This alarms him, and he tries to placate the crowd with feeble, pointless declarations that he’s going to make it allright. He even tells a few lies to try to get sympathy and buy some time. It works for a little while, buying him the much-needed time. But it's all in vain because he can never climb out of the hole he’s dug for himself, and deep down inside he knows it.
5. The knife maker finally snaps out of it and realizes the situation. The constant attacks have saddened and scared him. If he lets people down one more time, they will lynch him. He’s given his final excuse and baloney story. He can’t give the money back, and he can’t make the knives. So he takes the only road he can think of: go into hiding and wait until it all blows over. Either that or run far, far away.
6. All contact stops and a lot of customers get screwed.
7. The end.