2010 Benchmade Catalog Finally Posted

J

jjurasic

Joined
Dec 6, 2009
Messages
46
Hey everybody just wanted to let you know benchmade finally posted thier 2010 catalog online, I'm downloading it right now.
 
I didn't read too close.

Do they mention that they are now spitting on the free market by telling vendors what they must charge? :mad:
 
Well I knew the Rant was coming back home for production. I didn't know it was going to be a D2 blade this year. That's going to be very hard not to add to the collection.
Rant.jpg
 
Alann45 said:
I didn't read too close.

Do they mention that they are now spitting on the free market by telling vendors what they must charge? :mad:
Click to expand...

It does seem you had a reading problem, other wise you would realize it's a minimum advertised price not a minimum selling price. Dealers can still sell a BM for however much they want.
 
I've been pretty excited about the 111H2O for the past few weeks. Then it popped up for pre-sale over at KC and I was quite surprised by the price and a quick search here revealed the new -15% mandatory structure. I'll probably be passing on this one and all future Benchmade products, it just doesn't make sense, in my mind, to support the current Benchmade business model.

:thumbdn:
 
spoonrobot said:
I've been pretty excited about the 111H2O for the past few weeks. Then it popped up for pre-sale over at KC and I was quite surprised by the price and a quick search here revealed the new -15% mandatory structure. I'll probably be passing on this one and all future Benchmade products, it just doesn't make sense, in my mind, to support the current Benchmade business model.

:thumbdn:
Click to expand...

*sigh

I guess I'll have to say it again. The Minimum Advertising Price is 15% below MSRP, many companies including Chris Reeve Knives, Strider Knives, Surefire Flashlights have the same system. I'd say their business model is working okay for them..

It doesn't effect the selling price until you get into online dealers where it is hard for them to differentiate a selling and advertising price. That is why some dealers (including Knife Center) will give you a cheaper price than what is online if you call them (yes they still make phones). Another option that one dealer has taken is to offer coupon codes. These are all tools used to differentiate a selling price from an advertising price. You can still purchase any Benchmade in production for the same price as before the MAP policy but you will either 1. Use the coupon code or 2. Use a phone. Hopefully this helped.
 
tjsulli790 said:
It does seem you had a reading problem, other wise you would realize it's a minimum advertised price not a minimum selling price. Dealers can still sell a BM for however much they want.
Click to expand...

At least one of us may have a problem reading. ;)

From what I have been told and "read" they are being very firm about the price that is "advertised"....that is, put up on a web page or even the price displayed in the shopping cart. Thus the reason one vendor is now using "Coupon Codes" where he didn't have to previously; another is now adding a new tag to BM items to call if you find a lower price and he will match it.

And maybe you should tell Knifecenter, they seem to have the same reading problem:

http://www.bladeforums.com/forums/showthread.php?t=696035
"Beginning on Jan 1 2010, all Benchmade prices will be fixed at 15% off of full retail."
"Benchmade has moved to a strict enforcement mode with their minimum advertised pricing. We will no longer be able to hide our prices behind the "add to cart for price" tactic. Everyone that is a certified dealer will have to honor their pricing in order to stay a dealer."

Of course, a dealer can sell for whatever price he wants...BUT...advertising and the price in the shopping cart are kinda the way most of us mortals find out the price wanted.

It seems rather dubious to force this apparently abitrary pricing on customers. More trouble for the vendor to sell the product, more trouble for the customer to buy the product. Only one who won't have "trouble" is the customer who buys at an inflated price, then finds out later he paid too much because he didn't know how to find out the "real" price (bet he'll be a returning buyer). Yep, sounds like a good plan.
All of this to force a perceived value on the market? Gotta wonder.
 
Last edited:
Go shill somewhere else. I understand how policy works and I don't support companies that make me play games to acquire their product at a reasonable price. It's basic protectionism that puts the cost on the consumer in order to benefit the company. I, as a knowledgeable knife buyer, will see no benefit to this system. It increases the time I need to devote to the purchase and causes prices to rise on the secondary market.

:thumbdn::thumbdn:
 
Alann45 said:
At least one of us may have a problem reading. ;)

From what I have been told and "read" they are being very firm about the price that is "advertised"....that is, put up on a web page or even the price displayed in the shopping cart. Thus the reason one vendor is now using "Coupon Codes" where he didn't have to previously; another is now adding a new tag to BM items to call if you find a lower price and he will match it.

And maybe you should tell Knifecenter, they seem to have the same reading problem:

http://www.bladeforums.com/forums/showthread.php?t=696035
"Beginning on Jan 1 2010, all Benchmade prices will be fixed at 15% off of full retail."
"Benchmade has moved to a strict enforcement mode with their minimum advertised pricing. We will no longer be able to hide our prices behind the "add to cart for price" tactic. Everyone that is a certified dealer will have to honor their pricing in order to stay a dealer."

Of course, a dealer can sell for whatever price he wants...BUT...advertising and the price in the shopping cart are kinda the way most of us find out find out the price he wants.
Click to expand...

spoonrobot said:
Go shill somewhere else. I understand how policy works and I don't support companies that make me play games to acquire their product at a reasonable price. It's basic protectionism that puts the cost on the consumer in order to benefit the company. I, as a knowledgeable knife buyer, will see no benefit to this system. It increases the time I need to devote to the purchase and causes prices to rise on the secondary market.

:thumbdn::thumbdn:
Click to expand...

FOR ALL THOSE WHO CAN'T/DON'T WANT TO BELIEVE/READ, ETC.

HERE IT GOES, ONE MORE TIME...

We’re pleased to announce that prices will remain flat for the majority of our models. Very modest increases were taken for the first time in years for models that have had an increase in materials cost. While we will not comment on our confidential pricing policies, it is important to note that we do not dictate the price at which a dealer must sell our product. The ultimate selling price is up to them.
Click to expand...

Posted by Team Benchmade. On Benchmade forum.
 
With the discontiuation of the Skirmish I was beginning to think my large Rukus would be my only BM folder but I see they've thrown large folder lovers a bone in the form of the new Bob Lum clippoint. I'm usually not crazy about that blade shape but I like the new Bob Lum! Reasonable prize as well.
I also like the hawk but it's probably a little more than I want to spend.
 
You must log in or register to reply here.
Back
Top