Thanks for the replies, keep 'em coming...will check a few of the others out.
The Mora is a good knife, no doubt, and definitely on the 'short list.' The whistle could be added no problem, and while shoddy looking, I have seen people simply drill a hole through the end of the grip for a lanyard.

Of course, no functional pommel, but a that's not a super deal breaker.
ESEE Stainless is a nice knife, for about double the $$ I'm looking to spend. Not a huge fan of the Strong Arm...it's OK, but leaves a lot of blanks.
I don't want to go down the 'you can't put a price on survival' can of worms for the obvious reasons

. If I were made of money, sure, I'd just order up a 2-3 custom made fixed blades from a top maker or INFI for about a grand. These are intended to be STARTER knives. There is no intent to send the users off into the Amazon or SERE school to fend for themselves. I want a basic intro (read economical) fixed blade for them to be able to basically just cut stuff and play around with, learn a couple basic skills. The intent is they'd be accompanying yours truly, and I'd most likely have either my Nexus Sportaco or NMSFNO with me, so the 'high end/heavy duty' fixed blade aspect covered.
All going well, there will be perhaps a RMD or similar in their futures if they actually like knocking about in the woods.
I have time to shop, this doesn't have to be done by the end of the week or anything, so I'll be keeping an eye out for deals.
But from a mature, unbiased, non-hater view, the Pro and the Selkirk both cover a lot of ground for under $70 for what I'm after. The Mora, particularly the Garberg, is a serious contender as well. If I could find a deal to snag a couple around $60 each, I'd probably go that route.
YMMV,
BOSS