I used to think the idiosycracies of GEC use of 1095 very exasperating. I can't put good money into knives that rust...and come dull. Then I realized 1095 and the edge were to minimize overhead to maximize profit. Most of GEC idiosyncrasies helps maximize sales.
To me the B&S is their way to see what they can get away with. B&S is code for BS

It has two nontraditional blades that avoid grinding, i.e. lower cost. The story of the design genesis provided by a dealer is also very good team marketing even down to syntax of the copy. There is a long history of sweet ways to separate traditional cutlery collectors from money and maximize profit. GEC is a master at it and they and their dealers enjoy their work. That's OK by me, but in the old days you got 440C