Although I have several knives in ATS-34 that IMO are excellent (AFCK, Wegner, etc.), I find I like 440C as a steel better. A lot of people equate rust resistance with being inferior. I have not found this to be the case with 440C. It takes an excellent edge, resists rust, resharpens easier (although it could depend on the edge grind, heat treat, etc.). It might be a bit tougher than ATS-34, but that could have to do with ATS-34 generally being heat-treated a couple points higher on the Rc scale.
IMO, a knife doesn't have to edge-hold to the point it never needs a resharpening; in fact that doesn't exist. 440C seems to hold an edge well for most uses I have, and at least it won't be a bear to resharpen like some steels.
Jim