Hi TFin04,
I understand your feelings and many agree with you;
"I'd rather pay more for a local shop".
"I'd rather pay more for American made".
I also understand your dislike for Wal-Mart. Many agree with that point of view as well.
As a business, building products for YOU, the ELU (End Line User), we must consider all possibilities to reach our customer. One model in Wal-Mart helps our distribution in a variety of ways that have been discussed.
Spyderco is not dependent on Wal-Mart.
Spyderco is commited to serve our ELU's to the best of our ability.
We (Spyderco management team) discussed long and hard the question of lowering quality to meet price points and we decided against it. We owe that to our customers. The Native that you buy in Wal-Mart today is the same materials and quality that we have always provided in the Native. In fact, it is now better.
As we continue to make more of them, we can continue to improve and refine. In fact, it is our plan to help Wal-Mart upgrade the model when the next "board" is created.
Wal-Marts first requirement exceeded last years production, by all of our dealers all over the world. This means, to us at Spyderco, that we get to service more cusomers.
As you, there are many things in this world that I do not like or would prefer that they be different, however......reality is a firm, but honest teacher!
While we recognize that some companies might lower their quality to meet Wal-Mart's pricing, we have elected not to on the grounds that our customer is you. Wal-Mart is a distribution channel to serve more of you.
sal
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The entire "business chain" from; raw materials, invention, design, manufacturing, marketing, selling, distributing, shipping, warrantees, insurance, credit, etc. ALL EXISTS to service the ELU (End Line User). Remove the ELU from the equation and the entire business chain falls like a house of cards. We all work for you!