I like the "simple" steels like 1095, AUS8 etc. very much. They do what I need, and I can easily resharpen them, sometimes even without "real" sharpening equipment.
For the tasks I use a knife for, I don't need superb edge retention. I just touch up at the end of the day and I'm good. Or use another knife, since I rarely carry only one. (This is BF,right ?

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I do like some "better" steels too, like D2 or 154cm, RWL34 or 14C28N. I honestly wouldn't mind using only AUS8 or 154cm for the rest of my life. Mankind has used much, much lesser steels (or no steel at all) for quite some time now. Super steels or not is a very first-world-problem IMHO.
A good heat treatment is something I expect when I buy from a reputable knife company, even though a couple of them stand out, like ESEE's (Rowen's) 1095 or Cold Steel's AUS8. But 1095 or AUS8 from Ontario for example isn't that much worse that you couldn't use it.