Codger_64
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Back in '08 I made a strange discovery. A line of kitchen knives made prior to 1953 by Landers Frairy & Clark under their "Universal" branding with "Old Timer" heat embossed in script on the wood handles. I bought both a pareing and butcher knife as examples.
http://www.bladeforums.com/forums/showthread.php/570971-A-different-Old-Timer!?highlight=Landers
Of course this flew in the face of the "Old Timer" name creation myth put out by the Baer brothers and their Schrade Sales Manager Bob Ernst, known as "Deacon".
Yesterday I was cruising a thread started by Blues in the Traditional Forum of old catalog and ad postings when something jumped out at me, a c. 1945 magazine ad by Kabar posted by Trent Rock.
I don't hold out much hope of finding a surviving example, particularly given that the "Old Timer" identifier on the Kabar is a blade etch, not a more durable emboss or shield. But I thought you guys would like to see a bit more of the genesis of the "Old Timer" brand name. And the ad suggests that this is a post-war reintroduction of the branding. Anyone seen a pre-war ad for a Kabar Old Timer?
http://www.bladeforums.com/forums/showthread.php/570971-A-different-Old-Timer!?highlight=Landers
Of course this flew in the face of the "Old Timer" name creation myth put out by the Baer brothers and their Schrade Sales Manager Bob Ernst, known as "Deacon".
Yesterday I was cruising a thread started by Blues in the Traditional Forum of old catalog and ad postings when something jumped out at me, a c. 1945 magazine ad by Kabar posted by Trent Rock.
I don't hold out much hope of finding a surviving example, particularly given that the "Old Timer" identifier on the Kabar is a blade etch, not a more durable emboss or shield. But I thought you guys would like to see a bit more of the genesis of the "Old Timer" brand name. And the ad suggests that this is a post-war reintroduction of the branding. Anyone seen a pre-war ad for a Kabar Old Timer?
article from the May 1980 Old Timer Almanac for your enjoyment:
What The Old Timer Line Really is...
Back about 20 years ago, Uncle Henry Baer, President of the Schrade Cutlery Corporation was driving back from the Ellenville plant where the Schrade knives are made to New York City with his brother Albert Baer, Chairman of the Board of The Imperial Knife Associated Companies Inc., talking about the product that they had just seen being made at the Ellenville Plant. Uncle Henry mentioned to his brother that what was needed in those days besides a good five cent cigar, was a good old fashioned type of knife. His brother replied, "That's a good idea Henry, and that wouldn't be a bad name for a knife line either - Old Timer.
And so the Old Timer line was born in a name, at least. However it took a little longer than that to develop the knives. First, Uncle Henry talked to people who used knives throughout the country. From farmers, ranchers, hunters and fishermen. What he was looking for in a knife was something that would combine beauty and function, and would perform better than any other knife on the market. Right from the very beginning, Uncle Henry decided that there would be no compromising the quality of his new line. In a time when stainless steels were becoming the rage because they kept their good looks, he insisted on a working man's blade of high carbon cutlery steel that would hold it's edge and yet resharpen easily. With the concept of the carbon steel blade in mind, he added solid nickle silver for bolsters, solid brass for linings, and a rugged saw-cut handle for sure grip and easy handling. Knowing that the finest materials needed the surest touch of the best of craftsmen, Uncle Henry insisted that only the top cutlers in the factory worked on his new line of Old Timer knives. These cutlers, many second and third generation masters of their art, combined the raw materials that Uncle Henry procurred with over 100 hand operations to produce the first Old Timer knives some 6 - 8 months after the first conversation during that drive to New York City.
Today the philosophy that began some 20 years ago still holds true, and Uncle Henry, the original Old Timer, still oversees the making of his line of Old Timer Knives.
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