Anyone else using Pinterest?

tryppyr

tryppyr

Joined
Feb 5, 2010
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Last night my wife convinced me to look into Pinterest on her behalf. She sells some of her vintage costume jewelry online and the outfit she sells through is pushing her to look into social media including Facebook and Pinterest. I did set up a Pinterest account and posted a bunch of my knives in a "board" about Handmade Knives. I think I understand the purpose of Pinterest now, bit I'm not sure I fully get why her sales venue pushes it so hard.

So my question to you is are any of you using Pinterest? Is there something about it I don't understand that makes it a fabulous selling tool? Anyone have any tips on maximizing the value of Pinterest in online sales?

Or is it possible I've inadvertently become the Pinterest subject matter expert for this board? ;)
 
Pinterest is an OK sales tool because the pictures you post can be directly linked to your personal webpage. If people like your knives they can also re-pin the pictures and direct other people to your page. Unfortunately far more women use pinterest than men and lets be honest men are far more into knives than women. But, women sometimes look for gift ideas for their husbands on pinterest so you may be able to use that to pull some business. Be careful though, other people can change the URL that is linked to the pictures so you need to make sure your name/makers mark are visible in the pictures.

Unfortunatley, pinterest is a place to go more for ideas than for actual shopping.

My wife suggests that you try Etsy. It's a website people where go to actually BUY handmade things instead of just looking for ideas. I would highly suggest that you try Etsy and put more effort into that instead of pinterest.
 
First I've heard of it. Don't really care, honestly. I'm so busy already, I can hardly keep up with BFC (and spend too much time goofing off here as it is). The last thing I need is another way to piddle away shop time.
 
I use Instagram, a few other custom guys are on there too. Fast and easy, great way to show wip / behind the scenes stuff too
 
Pinterest is just another social media site similar to Facebook and Twitter. Only in Pinterests case, instead of posts, there are pictures to grab your attention. As for marketing, they pretty much all work the same. In a nutshell, you try and build a following (friends, tweets, pins, etc) Then, every time you post something, all your "friends, etc" will see what you posted and hopefully they'll repin, retween or "share" your stuff with all their friends. And all their friends, friends will share, pin, tweet it to their group of followers. I think it's called synergy. It's kinda like that whole 'A butterfly flaps it's wings in the Congo and causes a Hurricane in the Caribbean' thing.

It can be a very powerful marketing tool, but you have to work at it to build your following. You can waste a lot of valuable time trying to build a fan base only to see no results if you do it wrong. Lots of good 'How to' type articles about taking advantage of social media for marketing purposes.
 
I don't really know anything about pinterest, but I have seen a few makers selling their knives on Etsy like IrishSteel mentioned.
 
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