People who look at the NAME without looking at the KNIFE are the reason fakes, replicas, and counterfits exist.
Holland and Holland, Army & Navy, Ambercrombie and Fitch, Tiffany's, all had knives made for them, and sold with their names on them. They also made and sold firearms. Would you really not buy a Loveless made knife if it was marked with something other than his name? You'd pass on a real Winchester made, because all you know is Spyderco? You don't know that knives with names like Sears, Craftsman, Montgomery Wards, etc were made by some of the most sought after manufactures in the world?
I agree to some extent. That is, the knife I saw was junk. The knives a lot of guys see marked with "Winchester" or "S&W" are junk. Just straight up minimum effort, vaguely sharp chunks of metal without grace or durability.
A better question might be, "Should those of us who have seen these travesties of the knife maker's art paint all "Winchester" or "S&W" knives with the same broad brush?"
Maybe not. I understand some of the history of the old Remington and Winchester knives, the old traditionals. And I'll give a shout out to the Benchmade "H&K" knives and even the Beretta knives (some are quite nice from what I've seen in pictures, though I've never actually handled one).
However, I'm not going to invest a great deal of time and effort into sorting through mounds of current production gas station knives in hopes of finding that one gem. There are mounds of wonderful knives I can sort through with a good probability of coming up with a gem every single time, and those mounds are marked Spyderco, Zero Tolerance, Benchmade, Kershaw, Chris Reeve, Hinderer, etc. Knife-makers all.
We only have so much time in life and I choose not to waste what little I have on questionable products. I have been lucky enough in life that I can afford to buy a good knife straight up without having to sift through hundreds of completely unsuitable choices. I get that not everyone has been so blessed; I wasn't born into this myself. I can remember when $20 was a huge amount of money for me. I can also remember when I didn't know much at all about good knives.
That said, I'm not sure we are doing people any favors by giving vaguely favorable characterizations of knives we ourselves wouldn't carry. Yes, I know we want to be friendly and helpful, but are we really being friendly and helpful when we say "Yes, your gas station knife is tolerably decent, though I personally wouldn't carry it"? It's a hard call filled with a lot of qualifiers. There is likely no one right answer; kind of like life.
