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- Nov 30, 2015
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Since most manufacturers/makers don't have infinite funds, they have to make choices. On one side keep only existing product line that sells well to the other side new introductions/discontinued product regularly to spur new interest and customers. It's all the balance they choose to keep the business moving, neither being right or wrong, just different business models based on this choice and limited funds. It's why manufacturers/makers will add new facilities, warehousing, production lines, so they don't have to make that choice and can do a little of both, again limited by funds.
And with all this going on it simply could be "management is stupid". A retail adage where decision makers lose sight of the goal (i.e. selling what their customer wants) and make contrary decisions to solve to another problem not goal related (i.e. we want to attract a different customer). Also known as going off the rails/reservation, losing sight of the customer, lack of customer focus, bad management, and ultimately bankruptcy.
And with all this going on it simply could be "management is stupid". A retail adage where decision makers lose sight of the goal (i.e. selling what their customer wants) and make contrary decisions to solve to another problem not goal related (i.e. we want to attract a different customer). Also known as going off the rails/reservation, losing sight of the customer, lack of customer focus, bad management, and ultimately bankruptcy.