Originally posted by Gollnick
When was the last time your favorite .com called you up and said, "We just got that new model you're waiting for in. They're in very short supply. The factory only sent us half of our order... I've put one aside for you since I know that you want one."
Did that all last week. Of course, just like in any business repeat customers get more consideration than someone that called once 6 months ago...
When was the last time your favorite .com called you and said, "There was a guy in here a few minutes ago who was trying to sell some knives. A few of 'em looked like the sort of thing you'd be interested in."
Did that too - I can't count the number of times I've referred people to other people, or to the forums if I couldn't serve them the best.
When was the last time that your favorite 1-800 number called you up and said, "We were cleaning out some of the darker corners of the back room yesterday and found some old stock, still new, in the box, from years and years ago. You might be interested."
Hmmmm, did that as well recently. I've got a short list of people I call for stuff like that.
When was the last time that that the operator on your favorite 1-800 number took the time to chat with you, get to know you, and find out what you're interested in. Do they give you good advice? Do they tell you about the time that James Lile came into the store and sold them some knives? Do they share the latest "insider" info with you?
Yep, hell, talk to a few of my customers. Ask Ocyrus about when he comes into the shop, or a few other members here about how they get treated on the phone.
Last time you ordered from a .com, did they send five of the same knife along so that you could examine them all and pick out the one you want and send the rest back? I doubt it.
Well, that is different. At the B&M, you can look at all of them right there. On-line, you can't expect a merchant to let you mess with 6 knives, have them for 2 weeks, then ship 5 back. Especially with no guarantee as to how they are actually treated in the mean time. If a customer isn't happy with the knives they get from us, I'll be more than happy to keep sending them knives until they like them - to a point. Just don't expect me to eat shipping after the second knife -
B&M's give you a lot of extra value for a few extra dollars.
Good customer service is good customer service, whereever you find it. Don't paint with too broad of a brush.
I see both sides of this everyday. We run a small store, with low margins. We have an actual retail showroom in addition to our online store. We don't ship your knives in padded envelopes, nor do we pad our shipping costs to make up for some of the "savings" you are getting on the products on "sale". Work with us and we're happy to work with you. We'll chat with you as long as you want, but please don't call on the 800 number just to shoot the breeze - and if we are just chatting, please allow us to call you back if another customer requires some attention.
It all boils down to this - use some common courtesy. B&M stores have higher prices for a reason than most online dealers, because they have to deal with things most online dealers don't. Being located in a mall brings a lot of foot traffic with high rent, and that convenience winds up costing you as a customer. B&M's have to pay an employee to stand around all day. They need lots more inventory on hand than your typical internet dealer. Etc.
So, if you go into a B&M store, don't abuse their knives by flicking them open as hard as possible. Don't check out every knife they have, then walk out without buying anything. Don't go to fondle their merchandise without giving them a chance to match prices, especially if you are already set on buying it at an online store
Anyone with a modem and a website can operate a busy webstore out of their garage if they have their act together. Customer service, product knowledge / information, ease of contact and returns, 800 numbers & lines to get through to them, package tracking, etc, all add up. If I wanted to, I could cut prices down to the bare minimum, cut out all the amenities, not offer 800 numbers, ship in padded envelopes, through US Mail, have 1 employee (me), not stock inventory, not have pictures and info on my site, and in general, cut every corner out there. The question is, are the customers I'd get worth what I had to do to get them? You can't buy market share that way - those customers will be gone when you realize that it's not worth your time to kill yourself for the extra $1.33 you made by processing 20 extra packages for much less profit.
We try to offer something in the middle. B&M Service, internet prices. This isn't a new concept, but it's hard to do right.
Kevin