I will freely admit that I am dreaming this up as I go, but to suppose an answer...If I am a knife store selling stuff to knife nuts, how can I fool any of these idiots with used magazines? Now, designer Balsa strops....that is another story!
Frankly, I don't think you are too far off the mark. I know I've bought my share of different things (that have long since been relegated to the back of the closet) simply because they were being marketed by some company I 'trusted.' Hell, half the late night TV commercials are for stuff like that.
"Buy MAGIC ROPE! You can tie up everything! You can tie knots in it! You can even cut it! Imagine that... you can even cut it!! Get it today for only $19.95."
I would hazard a guess that there are MANY substrates that will work fine in this capacity, but marketability is key...
The old time wood carvers use
free paint stirring sticks from the hardware store as a base for their CrO2 compound. Work just fine for their tools, and the price is right.
there are a lot of people that will assume that yesterdays trash in unsuitable for their passions...regardless of how well it actually works.
I was one of those people in my youth. Had to be the newest, greatest, best, etc., and most importantly,
'paid for' or I wouldn't use it. And, it I paid for it, I was certain that it WAS the very best! That's one of the reasons why today I have dozens of strops in my closet. Literally dozens of them.

.All different types of leather, and all touted by a knife company as the very best.
There is a 'coolness' factor involved too. To have a paddle strop with four different sides to use for three different compound on one item certainly sounds great... until you need to set it down and realize that if you lay it down on the side with 9 micron compound, then forget and lay it down in the same place on the side with 1 mic, that 1 micron compound now has 9mic mixed into it. So you either have to be very, very careful at all times, or find some place to 'hang' it instead.
Again, I am typing out of my butt here, but I think there are a lot of silly products that we buy because we think it is better (and some that actually are better, but few will work as hard as you to figure out the difference

)
"Chef's Choice" Professional Three Stage Diamond Sharpener. When it first came out about 20 years ago I couldn't wait to buy it. Hey, it was 'Professional.' It was 'Diamond.' It had 'Three Different Stages.' It was being sold by the same companies that sold Wusthof, Henckles, and Sabitier knives. How could it be bad?
I even managed to convince myself that it was doing a good job... right up until a friend came over one night for dinner and was looking at my knives and said "Gee, what the heck happened to the edge of your knife? "
As I said before. "The Emperor's New Clothes."
Today, my motto is 'trust... but verify.' Please pass the chunky peanut butter.
Stitchawl