Last weekend I went camping with the fam (no pics, I'm too lazy) and decided I was going to trying my hand with a bow drill kit and attempting to make fire but to no avail. I did not read this thread beforehand, and was only recently directed to it by DerekH. The biggest problem I had was with trying to find something acceptable as a bearing block - now that I have Moose's step by step, I'm going to give it another try on my next outing. I spent over 2 hours trying, even with different methods and the closest I was too creating a fire was smoke - better than nothing I guess.
So easy a caveman can do it! Sure Geico, I'd like to see that lizard pull this off.