The way I am hearing it is the big price gap is because of the dealer pricing. So what does that have to do with Benchmade?? If you are looking to blame someone then blame the dealers with the high prices. If you can buy it online cheaper then that is what you need to do. Blaming Benchmade is not helping any or crying about it is not going to solve the problem. You get what you pay for.
You kinda heard wrong, then.
What happened is that Benchmade mandated a MAP (minimum acceptable price) on all of their knives. This restricts what a dealer can sell them for. It isn't a dealer choice, it is a BM mandate.
For example - I recently bought a 7505-132 from Knifeworks using their discount coupon. They are not allowed to offer that coupon or sell for less than the MAP any more. I paid $367 in June. Today, I would have to pay $510 and no one - absolutely no dealer anywhere - can sell it for less than that price. So, while BM's prices (MSRP & dealer cost) remain stable, the dealer price-to-customer has jumped 30% or so because BM mandates a minimum price that they can sell the knives for.
So, yeah, it is a BM issue, not a dealer issue. Hope that clarifies for you what is happening.
Oh - and as far as paying for what you get, I agree. That is called value and I thought BM had nicely valued knives (I own about a dozen or so) with the dealer discount in place. The new MAP significantly reduces the value for me. Price (to me - and that is all that matters) goes up by 30% or so and quality stays the same. I can get what I consider better value knives, quality knives, as good or better than BMs current selection elsewhere. American free market at work.
JMO. Those that like the BM offerings at the current prices should buy them. Personally, I will not.