- Joined
- May 26, 1999
- Messages
- 1,964
I recently saw the BladeForums ad in Blade magazine. It was boring. I took me a long time to find the ad even when I was looking for it. The problem was that it was all words. It was informative, but there was nothing to catch your eye and make it stand out.
I'm not sure if it's a good idea to advertise in Blade magazine. I think that most people who are interested in knives enough to read Blade are probably already aware of BladeForums. Looking at the recent survey, I see that only 2.6% of members found BF through the ad and that most members arrived at BF through links or search engines. It may be a better idea to advertise in a hunting or survival type magazine, although Blade ads will remind infrequent visitors that BF exists.
As far as ideas for a different ad go, some kind of graphics are a must. You could use the blue Native with a big "BladeForums" on it, although you probably don't want to advertise specific knife products. You could have some sort of deal with a knife cutting through a keyboard or simply resting on one. A similar idea would be a knife popping out through a computer screen, which I think would look cool.
Of course, you can't go wrong with hot chicks. It's not unusual to look through an entire knife magazine without seeing a single picture of a female, so this old advertizing trick would work especially well here. How about a shot of a buxom blonde from the waist up. She has an exagerated pout on her face and slighty exposed clevage. At the top in bold, large font: "My husband left me!" At the bottom in slightly smaller font: "For BladeForums.com!" Yeah, it sounds cheesy, but membership would sky-rocket!
I'm not sure if it's a good idea to advertise in Blade magazine. I think that most people who are interested in knives enough to read Blade are probably already aware of BladeForums. Looking at the recent survey, I see that only 2.6% of members found BF through the ad and that most members arrived at BF through links or search engines. It may be a better idea to advertise in a hunting or survival type magazine, although Blade ads will remind infrequent visitors that BF exists.
As far as ideas for a different ad go, some kind of graphics are a must. You could use the blue Native with a big "BladeForums" on it, although you probably don't want to advertise specific knife products. You could have some sort of deal with a knife cutting through a keyboard or simply resting on one. A similar idea would be a knife popping out through a computer screen, which I think would look cool.
Of course, you can't go wrong with hot chicks. It's not unusual to look through an entire knife magazine without seeing a single picture of a female, so this old advertizing trick would work especially well here. How about a shot of a buxom blonde from the waist up. She has an exagerated pout on her face and slighty exposed clevage. At the top in bold, large font: "My husband left me!" At the bottom in slightly smaller font: "For BladeForums.com!" Yeah, it sounds cheesy, but membership would sky-rocket!
