- Joined
- Jul 11, 2003
- Messages
- 3,258
J... I wish you and Tess all the best at BLADE. If any two folks deserve success for all their hard work, it is you guys. Now that I've said that, maybe I can toss my two coppers in here about knives and the table and customers.
J, I have a BS in Marketing. I don't use it. I hated being behind a desk and went back to what I love - machining and mechanics. But a lot of that schooling still stays with me. It was mentioned before that the more knives on your table, the longer people will stay at your table. Its a scientifically-proven fact that people who stay longer tend to buy more. Why else do you think they stick all kinds of crap in the aisles at the supermarket? They block your way so it slows to down. People who race through a store won't stop long enough to buy more than they need. This has been proven.
About the note: "Please ask before handling my knives" is a fine way to tell the public you don't appreciate them being handled without permission. Most good customers will respect that. Don't worry about insulting anyone. You've put hundreds of hours into those knives and you reserve the right to sell them in the manner best suited to you. A smile and a friendly manner will sell your knives - not a sign or how many you have on the table.
GOOD LUCK!
J, I have a BS in Marketing. I don't use it. I hated being behind a desk and went back to what I love - machining and mechanics. But a lot of that schooling still stays with me. It was mentioned before that the more knives on your table, the longer people will stay at your table. Its a scientifically-proven fact that people who stay longer tend to buy more. Why else do you think they stick all kinds of crap in the aisles at the supermarket? They block your way so it slows to down. People who race through a store won't stop long enough to buy more than they need. This has been proven.
About the note: "Please ask before handling my knives" is a fine way to tell the public you don't appreciate them being handled without permission. Most good customers will respect that. Don't worry about insulting anyone. You've put hundreds of hours into those knives and you reserve the right to sell them in the manner best suited to you. A smile and a friendly manner will sell your knives - not a sign or how many you have on the table.
GOOD LUCK!
