From the pic I can barely see a blade-shaped thingy, not much help there.
Anyway, I use a coal forge to make my knives. I have two, one, larger, with an electric blower. The second, smaller, with a hand cranked one.
Although a coal forge temperature is not as easy to set and maintain as, for example, an electric kiln, actually it has many advantages over other types of forges . First it lets you control where you apply heat. You can do differential heating, for example.
Anyway, there are some things you can do to have better results.
1) If at all possible, do heat treating in the dark.
Or at least in the shadow.
Seeing clearly the color of the piece is paramount, even if you use a magnet.
A magnet is a helper, but doesn't substitute your skill in determining the temperature by color, and which parts of the manufact are at a proper heat.
Strong light will make you believe the manufact is much colder than it really is, making it very easy to overheat the piece and cause grain growth, over scaling, decarburization, and other bad stuff.
The darker, the better.
For tempering you'll need good light to see the oxidation colors, but for quenching light is your enemy.
2) Use fine coal.
If at all possible, try to use coal in small pieces, not larger than a thumbnail, perhaps. You can do a proper heat treat with larger pieces (the ones I use vary from egg-sized to cherry-sized) but it's more difficult to get uniform heat.
3) Use coke, if at all possible.
If you hase to use coal, by all means let it coke for a while before doing heat treating. Smoke and live flame are the bane of a proper heat treat, since they prevent you from seeing the piece and the colors, and can also put bad stuff (like sulphur) in the steel.
4) Us a gentle heat, and little air.
Don't turn the coals to a raging inferno. Turn on the heat without the blade in the coals, to make the whole mass as homogeneous as possible and build up some reserve of heat, then turn down the air drastically. Leave as little air as needed to have the coals burn at a constant, uniform orange heat.
I don't know your forge, but in mine a breath is all it needs. In doubt, too little is far better than too much. You may always cranck up the air if you don't reach critical, but if you burn the steel, the knife is trashed.
Put the knife in the coals so that it receives as uniform a heat as possible.
Slowly heat it up. Don't try to bring it to critical in a hurry.
You have to bring the steel to, say, 850 °C: strong heat will bring you there faster, but will also make it very easy to miss the point and overheat the blade. If your forge is at 850°, the blade will take time to get at that temp, but in the end it will get there, and you won't overheat the steel.
The ideal is to run slightly higher heat than necesary initially, and as the blade starts to glow, turn down the air and let pure radiated heat do the rest.
This is also why you need a dark room. By the time you see the glow in strong daylight, the blade will be far overheated.
5) Move the knife
Move the blade lengthwise, to avoid hot spots. You shouldn't have any hot spots if you followed properly what said at point 4), but move it all the same.
The ideal is to have a V shaped groove in the hot coals where the blade runs back and forth, back and forth, slowly.
6) Quench IMMEDIATELY.
When the blade reaches non mag, or the color you know is right, leave it in the coal some more to soak in more heat and get o the proper temp through all its thickness.
Use this time to plan your quench. The tank should already be there and ready since you first put the blade to the fire.
Now, plan how to grip the blade in the proper way with your tongs, how you want to dip it into the quench medium, if you want to dip it vertically or horizontally, only part or all of it, if you want to move it or keep it still, etc. Make a mental sequence.
When you are ready, remove the blade from the fire and quench it in a single, rapid move. DO NOT fall to the temptation of looking at the blade to see if it's the "proper color". You'll have already looked at it before, you put it back into the gentle fire, and now you know it's ready. You will only waste heat doing so. Out of the fire, an into the quench in one move is all.
Then, remove all oil, rinse, grind away scale and clean with acetone to remove any trace of grease and then temper immediately as fit.