Curious, what keeps the world class diesel small cars and truck out of the U.S. market. I see references to various diesel models but mostly Toyota and perhaps primarily small trucks that are both inexpensive and run strong for a very long time.
The GM "350" Diesel killed the non-commercial automotive market in the US. Diesel has also gone from being cheaper to more expensive then gasoline. Add direct fuel injection in modern cars and the fuel economy advantage diminishes significantly and cannot offset the higher initial purchase price.
I do like my air quality however folks are living and breathing where these vehicles are sold and used.
Modern diesel engines really have little in common with their older generations. The rattle and smoke are gone with modern design and they have various clean emission techniques that make them as ~clean as comparable gas engines.
PS. Full disclosure I do not care for VW - ask me about our 75 Dasher- you will never buy a VW- horror story but did live through it..barely...dumb car...or maybe it was just the criminals that sold and serviced it.
I have owned two VW diesel cars ~2 decades ago. Both diesels were very efficient and reliable. Today, I would be all over a new VW TDI.
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