Buck makes money no matter where people buy the product.
Buck already has the money in their pockets when people are buying from retailers instead of the website.
Sold product is better than unsold.
The key thing is keeping product in short supply so people are eager to get hold of the latest product.
All you have to do is read here on this forum to see that it's working.
A lean, mean profit machine keeps a minimum number of workers on overtime trying to keep up with demand.
The companies that produced surplus product have already gone out of business.
Of course, it's essential that the company have a quality product, which Buck does.