Car ART Review.

Joined
Jun 11, 2006
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ok I have taken the comments and tryied to make it better. what do you think. I think it still has the cool look and is much eayser to read.

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here is the same one but spiced up a bit with some color that kinda looks like hot steel.

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JT, I like the white better. I know you don't have that much space to work with but I would like to see either the text higher or maybe some kind of wavy text to catch the eye more.

Don't know if this makes sense.

Patrice
 
I like both. The colored one is less harsh, but both are quickly readable. I prefer the colored one. The .com is clear enough now to see the connection to the name. I would add the "Hand Made Knives" over the wheel, though.That should be all you need to catch the attention of a potential customer. Your web address is not case sensitive, so there is no need to worry about anything more than the name sticking in the potential customers head.

Stacy
 
+1 with Stacy.

The JT actually seem more readable to me with the colored one. I also think you should put the Hand Made Knives back over the wheel, but maybe just in white (this time I think I'm with Patrice.)

I forget, is this going to be painted on, or something like magnetic vinyl, or something else?

Will you have brochures and/or business cards in the car to give to folks when they ask about it? Might should. Are you using something like your tattoo for your logo (not on the car, but on your printed material)?
 
I like it as well. If I were to pick I would go with the white one. However, I think that both are nice.
 
Have you considered the safety and security aspects of advertising on your car? Your car would be easliy identifiable, especially to the police. It might allow people to follow you to your home or to work and maybe want to burglarize you? It may also attract a clientele that wants to buy cheap crap and not customs.

It would be like advertising Jewelry on your car. Most people might think that you were carrying jewelry or there might be some samples inside.

I don't even have my home address on my business cards, I don't want the public to know where my shop is.
 
I like the colored one, the JT is easier to read but I would personally keep the same font size for the JT as the other caps, just so people don't have to try to guess if it part of the addy or not.
 
ok here it is with "Hand Made Knives" added. I mixed 2 fonts togather because i liked the capital letters of one font but the rest was hard to read so i mixed in the other font.

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I like it. Now all you need is a giant Bowie Knife on top of the car like the bug guys do. :D
 
I like the last one best, the colors in the letters look better than plain white to me.
 
Go half and half.
Try making the JT the same colors as the "hand made knives" in the last photo.
This would give the design some rhythm as well as separating JT from Custom Knives.
As you have it there it tends to run together.
Or put the JT in a graphic device like an ornate oval, maybe with the tips of the letters breaking out just a bit.
Move the .com to the left aligning it with the s in Knives.
Everything lines up with something else.
:)
Good design will keep the elements separate, easy to read and easy to recognize, even as a whole.

You are very close, just need to tickle it a little :)
 
I took the liberty to come up with a design and PM'd JT.

Hope he doesn't mind me posting the result here, I figure if he can handle a little public scrutiny for his mockups, then so can I. :)

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I really like Los Angeles' idea. It is concise and readable.
Only change I would make is to add the word "knives" to "American .Hand Made", so it says " American. Hand Made Knives".
Stacy
 
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