Carnivour or Carnivore?

[Orion]

OK... which is it?
I was under the impression that they had changed it to the correct spelling (carnivore) after launching the initial campaign with the incorrect spelling.
I asked the people (?... don't know who...) at the REKAT booth at the Blade Show what a carnivour was (I was not aware that it was a misspelling of carnivore and thought it was merely something I was unfamiliar with...) and they acted as if they had already caught a lot of flack because of it.
I have seen it used both ways, both in advertisements and in publication articles.
So what is it officially? Is it a Carnivour (whatever that is) or is it a Carnivore?

Thanks-
Orion

 

[stjames]

Well, it's still Carnivour on the website http://www.rekat.com/carnivour.html , and I think Spark built it for them. I don't know how up to date the site is, but this is the first time I have heard that they have received any grief. Are schoolteachers afraid that children will be corrupted intellectually by the 4" razor?

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~James

 

[Orion]

Don't actually know if they've received any grief over it but here's my story...

First I posted on here asking what a Carnivour was. No one knew.
Then I asked the reps at the REKAT booth at the Blade Show, pronouncing carnivour so that the last syllable rhymed with hour or power.... (seriously, that's what I thought).
The response I got was a snappy, "Well, how would YOU spell it?!?!"
I deduced from this respone that I was not the first person to point out the error. I innocently asked, "Well, that depends on what it is you're attempting to spell...". They replied "carnivore". My respones was, "Then I would spell it the correct way" and instructed them as to what that was. They didn't seem too happy.
A while later an article on the knife was featured in Tactical Knives (I think) and was even on the cover. If I'm not mistaken, TK spelled it correctly. I have no idea if their correction of the spelling was to their editor's credit or if REKAT had officially changed the spelling to reflect the correction.

Orion

 

[stjames]

Oh, I see, you gave them grief

It might just be a marketing choice, after all. Most companies take pretty good licence with spelling and grammer until someone gives them a hard time. I recently noticed that Captain Chrunch is now Cap'n Crunch or some such, so maybe Bob didn't want to offend any cougars or wolves.

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~James

[This message has been edited by stjames (edited 19 September 1999).]

 

[sing]

All I can say is... get it regardless of how it is spelled!

sing

AKTI #A000356