I carry an MSR mini-works as my filter. Decently quick, reasonably priced, good tasting water, and it matches to my dromy bladders or widemouth nalgenes. There are better filters, but it hits a pretty good middle of the road for me.
. hydration is a tough balance, carry too much weight, and you are burning water to move, too little and run out, and you're in trouble. The tabs are good too, but you need clear water, tannin filled water, or murky water needs longer to treat, or more chemical, sometimes both. I don't worry as much about chemical contamination, apart from algae blooms, which I suppose are an indirect result of chemical contamination sometimes. But most farm chemicals are not going to be hard on you, or going to be in high concentrations in stream water, the farmers don't want that since its wasted chemical. E-coli from farms, that could be bad, along with all the other little bugs, not fun, but a good filter will take care of that, no problem.
For just a day-hike, I'll typically plan on carrying enough water plus a little extra, here that would about 3L of water if I start the day hydrated. If I'm already short, then it might be more, or I would change the plan if possible. For anything over-night, I carry enough to get me through the day, and cooking a meal, with the plan to filter where I can. That way I can at least start the next day off on a water-hunt if needed. Some locations require more than that, but I won't go somewhere I need to carry more than two days (6L) of water, since that's adding too much to my risk plan. And if the plan involves others (or at work where it involves kids) then that drastically changes, since they need pretty much the same amount of water, but have less capacity to spare to carry it.