- Oct 1, 1999
Most everyone knows Kit Carson's work and his face is familiar from Advertisements of his production collaborations, but you never see any ads from Carson Knives. I approached Kit with the hope of letting me handle an Ad Campaign for him? Kit gave me the go ahead with full confidence and an enthusiastic, "Knock yourself out!" After months of layouts and market research this is what I submitted for Kit's approval with the hope of taking this campaign worldwide. I mean Billboards, magazines, TV spots, etc. I had some big plans. Kit's response, "I think that's enough."