That's the point I was attempting to make, actually. When we talk about 'evaluating high end brands' like GEC or Queen, that's exactly the 'skewed perspective' I spoke of, from which we view knives, as opposed to what most of the rest of knife users & buyers are looking for. Many or most casual knife users likely haven't even heard of 'high end' brands like GEC or Queen, which aren't often seen in brick-and-mortar stores, so they remain pretty obscure to the general public. The Case brand was originally built on making knives as simple and reliable tools to be used, as opposed to what we (knife nuts) now look for in higher end brands. They built their brand's reputation selling knives out of stores people commonly shopped in. If buyers are now trusting in the brand itself as enough justification for buying the product, I'd say Case has gotten it exactly right. Most manufacturers can only dream of attaining that kind of loyalty from their customers.
David