Celebrity endorsements

Celeb endorsements are nothing new. Marbles had Dall DeWeese. Camillus got endorsements from Babe Ruth. And Schrade had endorsements from celebs like Walt Garrison. Sears had Ted Williams. Some percent of people will buy simply because of the endorsement. Some will buy in spite of it.
 
Marketing sells. We are not the target audience.
Brand ambassadors are huge in the watch industry but I'm not swayed in the least by them.
Please feel free to point out my spelling errors. I am not comfortable with people thinking I lack basic communicative skills and always strive to improve on whatever shortcomings I might have.
 
mountainmist said:
*disregard* (reword of my other post)
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think what he was getting at is the grylls ultimate knife has its roots in the Gerber LMF fixed blade. I can really see that in playing with mine... not that im super impressed with it either. LMF has the balance of a club footed giraffe with an inner ear infection. it's like they thought "how can we get 99% of the weight to fall directly behind your hand?" but its also a fairly capable piece of cutlery for the money... once you take it to the grinder and get rid of most of that huge butt. Don't be too rough on it however as it's not a true full tang as it would appear.
 
Something good technically could come out of a celeb-company partnership product. But that's if the celebrity in question actually has anything to contribute to the design or not.
Most of the time, it's just a money grab. Then the knife isn't only just "appealing" to said celebrity's fans that aren't into knives but also to those already collecting knives.
 
Dave Canterbury knives by BHK are great. (plsk1,2,pathfinder scout knife) But every knife i got from them are great :) You are paying more for his knife, because he designed them.
 
eschwebach said:
IMO, celebrity endorsements are meant for the masses. Not for the relatively small niche of knife enthusiasts we have here. Companies use them because it sells a lot of knives, plain and simple. Just not to us. :)
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^ This guy right here, Nailed it. the only thing good that has come out of the celb. endorsement is that it has gotten non knife people into knives. several of my nonknife friends became carriers after the first BG advertisement. Im actually a bit of a support for it because of this aspect. of course after only a few weeks of owning said knives they came to get some advise on a better knife to carry
 
You forgot Roy Rogers, Buster Brown, and Dick Tracy. Now the Buster Brown Marbles Woodcraft is top notch. :thumbup:
 
Would I buy a brand of toilet paper because a celebrity endorsed it? No.

Why would I buy a knife because a celebrity endorsed it?
 
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I'll pass on anything with a celebrity endorsement, not just knives but any product. It's usually a sign that I'm overpaying for mediocrity. Besides, would I really want to own a product with a name on that that might get tainted in the future? I certainly wouldn't want to own a Lance Armstrong limited edition bicycle if you know what I mean.

I don't mind seeing a designer's name on a blade like my Mel Pardue design Mini-Grip - that's someone who was actually involved in making said item, rather then attaching his or her name after the fact.
 
Obviously a designer doesn't quite count as a celebrity endorsement, so it doesn't make sense to list a designer as such. As far as Bear Grylls is concerned... I'd rather have a knife endorsed by Don Knotts. At least there's a certain novelty factor.
 
This conversation has me wanting to go pour a drink in my Lindsay Lohan cocktail glasses :-)
 
I will admit that it was difficult for me not to look into buying the auto (Severtech) used by Val Kilmer in the movie Spartan. There was nothing about it that I did not like. Used in a movie I enjoyed watching by a celebrity whose work I follow put that knife on my wish list. No, I haven't bot one but I wouldn't refuse one if it could be had legally at a price I could live with. This example of product placement worked on me.
 
Ace Krampus said:
Obviously a designer doesn't quite count as a celebrity endorsement, so it doesn't make sense to list a designer as such.
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Why not? Suppose I design a custom with a blade shape that becomes hugely popular making me famous in the knife world. And then I let a manufacturer use that blade shape and my name. Wouldn't that be a celebrity endorsement?
 
I bought the Les Stroud folder on sale to see first hand what kind of quality was involved. I am no expert but I think the knife is O.K. at the sale price of ~$25. I still have it and am not sorry I bought it, but I paid the max price , in my opinion, for the value I got. I would not pay anymore than I did.
 
Probably the most successful is Rachael Ray. You see her Fury brand knives for sale everywhere.
 
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