Sometimes, one does get lucky in finding inexpensive ceramics. To some extent, they're almost as variable as any stone or rock that might be used for the same purpose. I've purchased some in 'reputable' brands, like Lansky's 'Crock Stick', which were somewhat disappointing to me, while others in the same brand performed well. Not so much due to the straightness of the rods, but the individual character of the the ceramic itself, which can turn out very good, or very bad, just from some small variation in the manufacturing process (much like a small glitch in heat-treating a knife blade, which can effectively ruin it). Some just seem to be much better at really putting some 'bite' into an edge in short order, and among the six or eight V-crock-style sharpeners I've accumulated over 20+ years, there isn't much direct correlation between money spent, and results achieved with them.
I bought this set at a gun & knife show many years ago, back in the '90s, if I recall correctly. Don't have any memory of what I paid for it, but I'm sure it wasn't much. I found an image of an old print ad for the same set on the web recently, which puts it in perspective. At any rate, the rods in this set might be the best ceramics I've used, in terms of how quickly & easily they can put bite back into an edge. As a bonus, they're longer than most (great for bigger blades), stouter (3/8" diameter), and they also fit perfectly snug in my Sharpmaker's base, which gives me additional angle options over the stock 'Kwik-Sharp' base.