A Freudian slip?I can't imagine a market survey yielding this name. In fact, I'd say it's proof that they could call it anything and people would still buy it. It's honestly hard for me to imagine any motivation for this name other than them laughing at how stupid American consumers are.
ETA: The first definition on Google for Subjugator: A conqueror who defeats and enslaves
This led me to checking Webster and even pulling the Oxford off the shelf for the word Subjugate.
Webster:
1. To bring under control and governance as a subject
2. To make submissive: SUBDUE
Oxford:
To bring under domination or control, esp by conquest
Origin: the Latin subjugat, meaning "brought under a yoke"
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Chinese Criteria for Naming Products Sold in the West
- Thread starter Greggy
- Start date
That name makes me think of Outer Dark by McCarthy.
DocJD
Basic Member
- Joined
- Jan 29, 2016
- Messages
- 11,711
3" slip joint just ain't all that . Eye of the beholder .
Culture is different, it seems to many Chinese, the United States in China named some of the products is also very strange, can't understand, so simply use transliteration, they feel so cool!
In turn, Chinese products sold in the United States named maybe only because they think it is cool!
So need to strengthen the folk cultural exchanges between the two countries!
It is just my personal opinion, does not necessarily exactly!
In turn, Chinese products sold in the United States named maybe only because they think it is cool!
So need to strengthen the folk cultural exchanges between the two countries!
It is just my personal opinion, does not necessarily exactly!
cbach8tw
Platinum Member
- Joined
- Jan 9, 2006
- Messages
- 12,238
I wonder if they used the name Deliverance, would they know about the movie from the 70s? Not a marketing success, sort of like when they tried the Chevy Nova in Mexico, no Va in Spanish means doesn’t go. like someone mentioned, maybe need more cultural education to know the market.
This thread has turned out to be very interesting, at least to me. It does shock me that a company will invest perhaps millions of $$$ in capital equipment and labor to market products/services in foreign locales without also reaching at least a working understanding of the impact of the language it chooses to use in the foreign market.
The SRM Deliverance. For pretty mouths and EDC. Kinda catchy.
- Joined
- Aug 21, 2013
- Messages
- 14,881
Kind of makes me think of Jack Reacher. "I'm not a vagrant. I'm a hobo, big difference. "
I need a Kizer Pfizer tactical syringe in M390.
Thankfully my WE Deacon doesn't preach to me, and my A Purvis Progeny hasn't produced any offspring. Still waiting for my Spyderco Domino to fall over and knock all of my other knives down.