Yes, the marketing is a bit silly, but many companies are just as goofy that way. For me, and with all knives it about feel. I play guitar and bass, and in that world the most bizarre idea would be to be to buy an instrument without holding it. Same with an archery bow, or a firearm. Judging a knife without being able to feel the weight, balance, and such for me is like saying I claiming that that cheeseburger on TV would be the most perfect tasting. In the same breath, it is a complete unknown. Until I have held I knife, I can only comment on ascetics and materials. There are several knives that I always wanted, till I got to hold them, and others I had no desire to own, till placed in my hand. So, before you trash somebodies knife, make sure you actually try it for yourself. I do find it interesting that there is no info posted on thickness of blade. If I do ever come across one I will be sure to add something here.