Cold Steel videos...

CS advertising is legendary. Epic, even. They are the power metal of the knife industry, and I love it.

They make a damn good knife, to boot.
 
StryCoShaw said:
I definitely find them fun/funny. I think they're a throwback to a time when marketing and advertising was overly sensationalist, the movie trailer voice-over guy is my favorite part. Cold steel harkons back to the 80's and I think some of the marketing choices of Lynn Thompson do too. From a time when you had to be excited enough to straight up mail order your knife.
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LMAO, I get a kick out of the voice-over guy and you're right, it does remind me of that era of advertising.

I love their facial expressions after they cut something and show you too. Complete with a pose.
 
All I'll say is that if I could get away with hacking up giant slabs of meat with a wide variety of shiny blades and write it all off as marketing I'd do it in a second.
 
It sure looks a bit...over the edge :rolleyes:

I personally have not owned a CS knife of any sort but i have used one tanto-styled blade a short while,
sure, it is sharp from the start, sure, it is a good knife made out of reasonably good quality steel, no doubt.

For me, there is no reason to flame the brand CS itself, or the knives, but i guess people thinks the marketing could be less tacky and less 80'-ish, but hey, it's fun to watch!
 
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