- Joined
- Jan 26, 2012
- Messages
- 29,050
They are designed to sell only the small amount they make in order to try to improve the brand reputation. Marketing.I just don't think these are going to sell.
When I bought my first CRKT. I was pretty new to knives. I looked at many better made knives like Spyderco, Benchmade etc. And honestly it came down to price. At the time I just didnt understand enough to want to pay over $100 for a knife. I think a lot of CRKT owners are like me and first time buyers.
I think you have to understand who your target audience is even if your showcasing what your company can do.
To me IMHO this should be a $200 knife for a chance to sell even with its premium features. There's too many other excellent knives in this price range that have a excellent rep.
"We won knife of the year!"
Bs. The rest of what you sell is crap...