There are many ways of doing a crowd funding campaign, so I'm sure there could be a way to go about it.
What I would think would be the company saying what knife design, what steel, and what options would be available at what additional cost. Then the knife would be open to a pre-order period of a certain time, with a deposit. If the time runs out without a minimum number hit, then the deposits are refunded. There is no risk that Sal wouldn't deliver a promised product. There is when individuals do a campaign since they don't have all the systems in place. But if Sal put out say three designs and said, okay, we have to do at least 200, 500, whatever, and we are only doing one, then individuals would pony up for some, some dealers might throw in for a few, knowing that if the interest doesn't get there, they are not out anything. Maybe it goes like massdrop does it, start with a poll, then go to pay-up. The
The biggest reason kickstarters fail to launch is lack of trust. The biggest reason they fail to deliver is that its really hard to get all the things in line that have to happen. The crew at spyderco know how to fix both of those, and they wouldn't run into the overfunding curse. They would know that there was a range to be hit, and if it blew right over, then those guys get their knives, and maybe next year that knife goes into production. good way to test the waters as well.