Now I better understand what you were getting at ScottHere. Though, I still disagree.
Those ARE the Cold Steel guys, and I'd rather they show off their product than some hired actors, slim and trim, teeth gleaming white and all. Have you seen some of the pictures of the custom makers here? I have, and they are a scary lot, until you get chatting with them on IRC!
Have you seen the pics that the Strider guys have? All of the pics that I have seen are with guys in black and green pyjamas, M4s, machine guns, helicopters, and so on. Is this bad advertising?
Stereotyping is done by the perceiver!! You said yourself that the bikers on the boat looked mean, until you found out that they were cops. You also said that the Cold Steel guys look like black moustached, berr guzzling biker dudes. Maybe you have a problem, and not the Cold Steel guys.
Welcome to the forums ScottHere.
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"Come What May..."