- Joined
- Nov 20, 2001
- Messages
- 7,353
It is very important but it is also very vulnerable.
The printed word and telephone are major for us. We only have email address for about 10% of our customers. I guess that an awful lot of them are old crocks like me.
Not especially - I suspect that most of your customers, even the old crocks, have an email address. It's just that you don't have it. Certainly the vast majority of US people with the disposible income to collect custom knives have an email address.
It is not so much the internet which is fragile, but the businesses that have been exposed to new competition through it.