I think you made the right decision. Telling him no would almost certainly offended him and likely led to no more sales to him. This may lead to new sales from him or his buddies. If you have a bushcraft line maybe put a note saying to try and use for batoning kindling only and point them to your thicker knives for serious batoning 
On a side note I have a really pretty Blindhorse scout knife that I batoned through a large staple the first day I used it. I knew nothing of knifemaking back then so I called blind horse and spoke to Dan, one of the owners, and asked if I ruined it. He told me to ship it back and he would fix it and ship it back to me for free!
On a side note I have a really pretty Blindhorse scout knife that I batoned through a large staple the first day I used it. I knew nothing of knifemaking back then so I called blind horse and spoke to Dan, one of the owners, and asked if I ruined it. He told me to ship it back and he would fix it and ship it back to me for free!

