I once got a piece of advice from someone who was talking about anything but knives, but I think it applies here; find where your tribe gathers, and go tell stories there. Doesn’t make all that much sense, but the point is; find your market and reach out to them.
Who will buy what you sell?
Who buys what?
What are they looking for and what do they buy?
If you’re looking for just a hobby, the closest thing I have that’s knife related is buying/selling/trading well into the higher end. From what I’ve seen, for knives to sell well and hold value (talking about the high dollar market here, btw), they have to be something a lot of people appreciate and that’s desired.
Personally, I do it because I like knives, and I like trying out all sorts of different stuff. If I don’t like it, I try and get my money back. Not always successfully, because I’m really buying for my tastes.
For example, if you built up a reputation as the Hinderer guy, who buys and sells Hinderers. From what I’ve seen, Hinderers, CRKs, and a few other brands do really well on value holding and resale value. Striders and Medfords, sometimes. Not everyone wants one. Most people on this forum would take a Hinderer/CRK. Shiros and CKFs have a similar vibe, but they’re a bit classier and a bit more tentative market, from what I’ve seen.
Obviously, you probably couldn’t sell any of these at your local trade day, but here on BF there’s a thriving micro economy based off nothing but knife love and cash that maybe shouldn’t have been spent.
Anyways, just my thoughts on the whole matter.