Awards are a bonus.
I feel most of us have our areas of interest and know what we like. Sometimes a commissioned knife ends up at a show, and if it were mine, I would sure hope it would be nice enough for the maker to enter it in its category. If it wins, it is a bonus for both of us.
If it is uncommissioned, and wins, that is a bonus for the maker, not neccessarily the future owner of the knife.
I would imagine that the show organizers like to see the award-winning makers back the next year, so I would think some incentive would be involved?
It doesn't influence my likes or decisions. But, it is a nice bonus.