I own four emersons. I like them okay, but they are just knives. Decent materials, design and assembly, but nothing great. Just G10 and average steel. Like half the knives on the market.
So what is it that
really attracts people to these knives? As I have brilliantly (<< joking) stated before about Striders, CRKs and Emerson, its not the knife itself that makes people buy one,
but how it makes them feel.
Ernest Emerson acknowledged as much in a recent thread. He noted that his knives represent "a
lifestyle that people identify with" and "the brand itself becomes
a symbol of status much as wearing a Rolex watch became the symbol of personal success." He said that "[O]ver the years, . . . the name Emerson developed this cache . . . ."
Link.
So lets keep it real here, as I have done with other "status symbol" knives. Almost no one on Bladeforums uses their Emerson or their Strider deep behind enemy lines in a covert search and destroy mission. No one here has had to sharpen their Emerson on a rock while leading an assault team on the Kremlin. The guys who buy and use these knives - at least the guys on Bladeforums who buy them - work at Home Depot and drive a Camry. They buy Emersons
to feel good. And that's it. When they cut their ham and cheese sandwich while on a break at work, they feel good doing it. But a Delica or whatever would cut it just fine too. So maybe its not the performance that attracts them. It's something else.
So my thesis is that guys buy these knives to feel good, and they try to justify it by saying "I can sharpen the chisel ground soft steel on a rock" and all of that kind of stuff. "I can use it hard and it never let me down". Well, a $30 Buck 110 will never let you down either. But Buck 110's aren't tacticool, and they
don't represent "a lifestyle that people identify with" and a "status symbol", to use Ernie Emerson's words.
There is nothing whatsoever wrong with buying and using and loving a knife because it makes you feel good. I do it every single day. But its not the soft steel or the waved shape feature that sells the knife knife. Its the way the knife makes you feel. And when a guy says "you either get it or you don't", that's really what he is talking about.
