No, if we tell them it's free they won't be interested. Charge them $100 a serving! Then it'll instantly become popular -- not just in Las Vegas, rich idiots will have it flown to them all over the country (remember grapefruit?) -- and everybody in Nevada who isn't an idiot will be out hunting giant worms.
I foresee a couple of potential problems with that idea, though. First, I don't know how the giant worms are terrorizing Nevada (I only read the headline). Is it safe to hunt them?
Second, what if the worm hunters buy up all of Bill's khukuris as fast as he can get them in and there are none left for us?