When Henry Ford painted every model T car off his new assembly line BLACK it was because that was the color paint that dried the fastest. But for the general public it gave an lasting impression that black was the really basic functional thing to use. In physics class we all learned that black wasn't even a real color, actually the absence of color, but when you buy a car (not a model T) you have to fill in something where they ask for color. So it must be a color.
In other product areas I have experienced the same problem with black. Twenty-five years ago I worked part time as a scuba diver for Scripps Institution of Oceanography, and all the serious work divers used black equipment. Everything black: wet suit, face mask, fins, all misc equipment black. If it wasn't black it was sissy equipment and not suitable for real men to use. Then a new blue nylon was introduced for wet suits. Very conservative blue, and I got one, but the real-men divers disapproved of it. After that there was an orange color, like for the Coast Guard. And it was very slow to be adopted by divers. Eventually the whole scuba industry learned that they could sell lots of people gear in new colors and now the ladies can be fully outfitted (and I mean everything down to the gloves) in pink or purple or any other color you could imagine. The underwater cameras were black at first too, then yellow because people discovered you could find and recover one if it got dropped. But the yellow had a myth about being attractive to sharks (yum-yum yellow) I think the real-men started the myth.
Now, most Nikon underwater cameras come in black, olive green, bright orange, or yellow. It is a choice of blend into the shadows or stand out and look stupid.
I have always had black handled knives and then grey seemed a refreshing advancement. Recently I bought an LUDT in Splash colors teal (a tropical blue) with dark blue, bright green, and shiny gold swirls. I love it! But I feel like I am wearing a loud Hawaiian shirt to a funeral if I show it to any of the real-men that I used to dive with.
[This message has been edited by senpai (edited 11 January 1999).]