With the steel being 1095 and an oil quench, you aren't going to always get a superb hamon like yaki-ire gets. Then, once you do the quench the hamon does not develop itself. You have to coax it out of the steel. Hand sanding, etching with a variety of etchants, and practice will determine how bold it will be.
From the photo, it looks like you just did a light etch on the blade as it was after HT.
Take it up to 1000-2000 grit BY HAND, etching at every grit step along the way. Try a variety of etch times, from as short as one minute to 10-15 minutes to see what works best. Rinse and wipe off the blade about every minute to see how it is doing. The best way to describe it in words is that the blade should look a bit over etched when it is ready to go to the next sanding step.
I like 10:1 FC or 100:1 HCl for developing a hamon. Towards the end, rub just the hamon with the etchant by hand, using a cotton ball and wearing rubber gloves. To get the max contrast, you have to work the hamon, and the steels above and below it individually with different polishes, too. Simicrome, Flitz, Rouge powder, Alumina A/B, and Green Chrome powder will get different looks. Mix powders with a few drops of olive or Choji oil to make a thin slurry/paste. Unless you like colored finger tips, use gloves here, too. Gun cleaning patches are perfect for doing this "finger-polishing". Once you get the hamon the way you want it by etching and polishing, only work the areas above and below it with the finger polish.
Here is a great Trick/Tip for hamon that has an steel above and below it ( Ji gane and Ha gane):
These steels are very different in microstructure, and will etch and polish different. That is part of what makes a good polish cause the hamon to POP.
After the blade is to 1000-2000 grit ( or higher) and the hamon is well etched and polished to show boldly ( usually white and wispy), put nail polish on it, carefully following the lines. After that has dried for a day, you can give the blade a quick dip in dilute FC to darken the blade a bit. Use various finger polishes on the areas above and below the hamon to make the upper bevel steel dark and the lower "Edge Steel" bright. Once all is done and you are happy, take off the polish with acetone.
What I like to do with lemon juice is use 1oz. in about 16oz water ... but anything from 8:1 to a 16:1 mix will work. I add about 5 grams of sucrose to that. I find it works gives the best effect at around 40°F. I drink this while spending a few hours working on the hamon D)