OOPS- I didn't pay attention to what you said youo were doing. When I saw ferric chloride, I immediately made the leap to damascus. Sorry.
For electro-chemical etching, bot DC and AC are used; one produces the actual etch (gray), and the other deposits iron oxides in the etch (black). If you use FECL, gray is all you'll get. If the etch is deep enough, however, you can rub black pigment into the etch to provide better contrast.
Don