"Fire Etched" is a sales term that was used by a few maker to describe the heavily pitted and patinated surface they got from coal forging their "Antique" looking knives. The method is usually called "Forge Finish" by most folks. It is usually seen on "Period" knives, made to look like the pioneers used .
It is attained by leaving some of the layers of decarb and scale on the blade . A forged blade will have this to some degree naturally. It is usually removed by soaking in vinegar or an acid, and then sanded off in the finishing steps. However, if one wants it, it can be left on the blade, or it can be added to the blade in HT by repeated heating to non-magnetic and and cooling in air, before the final quench.
Coal forges are often used for attaining this effect, as they can have hot/cold spots and uneven heating. Gas forges will work fine,too.