You really don't want to use too much flux. Yes, it will make a mess and eat your forge, but more importantly, it can interfere with the weld. This is what happens:
You heat the assembly to be welded until it's just barely glowing. Spoon on a little flux over the entire area that will be glowing bright when you get to welding temp--even if you're not going to be welding that spot on that heat. For the purpose of that first weld, I don't think it matters if you use too much, but it doesn't do any good, so why bother?
It has been my experience that flux-related problems show up on the subsequent operations if you're sloppy with your flux. It's when the flux residue is allowed to remain to contaminate your joint for the next operation. If you just add a little more flux over the old stuff, there could be trouble.
If I'm doing a potentially touchy operation like the edge of a Viking-style sword, I try to work in relatively little bites (3-4 inches at a time). Before moving on to another 'bite', I'll run it back up around welding temp and wire brush off the flux residue while it's hot (it comes off easy that way). Then as it's cooling, but still glowing, flux lightly for the next 'bite'.
Flux can be a temperamental friend. Keep things clean. When welding, you don't want flux residue that has been heated and cooled a bunch of times in your joint. Wire brush off the old black stuff and apply a light coat of fresh stuff.
I use anhydrous borax for this sort of welding. I'll use 20-mule-team laundry borax for some others. Don't use welding fluxes with bits of metal in them for a damascus billet.