If you're building your own, this can be a real quandry. Atmospheric / venturi burners are cheaper to build in that you don't need to buy a blower, however, the downside is that home made venturi burners are almost guaranteed to burn more fuel than you're going to want. The real problem is that for a venturi burner, you need to run higher fuel pressure and adjust the volume of flow to adjust the flame. This is because it is the velocity of the fuel being jetted into the combustion area that pulls the air in.
A professionally built burner, like the reil designs is significantly more efficient than a home made venturi burner.
However, I would suggest that with a blown burner, you have a greater degree of control over the atmospere inside your forge, as well as being able to run it on idle and burn next to nothing. By playing with both fuel pressure and fuel volume, you can really get a good feel for controlling the blame to gat exactly what you want, and with the addition of a simple gate valve to control the air inlet, you have absoloute control.
The forge I build has been referred to as a low output device, by people who have seen it humming along at idle. I can maintain a neutral to slightly rich flame and forging heat whilst burning gat at a very low rate (less than 1 psi). However, if I open the air gate all the way, I can run up to around 5 psi and roar up to temperatures that will slag iron in a few minutes. In an earlier test forge body, I did exactly that, and melted the end of my iron burner right off, resulting in a puddle of iron on the floor of the forge!
If you want to build your own, you basically have the tradeoff between the price of the blower vs the extra control that blower will buy you.
Check ebay stores for a store called Yeoman machinery. That's where I got the blower for my forge, and it works wonderfully. It has the added advantage of being able to slip fit into the female end of a 2" pipe with just enough tension to stay put. The guy bought a rediculous lot of like 5000 of these things thinking it was a great deal, and the price he paid for them really was a great deal, but now he's having a hard time unloading all these blowers!