got an email from a dealer saying gerber

jbmonkey

jbmonkey

baldcypressswampmapleslashpineandcabbagepalm
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Jun 9, 2011
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32,765
is going to map pricing 1st of november. most here dont like or buy the brands current products, so not a big deal. think the few i like....will have been my last.
 
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tim37a said:
What is "map pricing"?
Tim
Click to expand...
Minimum Advertized Price. The company, in this case Gerber, has a rule that no retailer can advertise the item below a certain number. It means that retailers can't compete with pricing. Technically, they can actually sell the item below MAP, but they can't advertise it. It's supposed to protect retailers but it tends to make things more expensive for buyers.
 
Like it or not, MAP is the new reality of retail in the internet age. The devil is mostly in the details. Some companies implement it well (Spyderco), others...not so much (Benchmade.) You can basically expect that every major manufacturer will have adopted MAP pricing within the next four years.
 
Yeah, I don't see a real impact around these parts. However... I have absolutely no use for it, but I would love to have a MkII.
 
Profile and Strongarm are decent blades, but past that nothing I'd gather funds to buy before MAP.
 
FortyTwoBlades said:
Like it or not, MAP is the new reality of retail in the internet age. The devil is mostly in the details. Some companies implement it well (Spyderco), others...not so much (Benchmade.) You can basically expect that every major manufacturer will have adopted MAP pricing within the next four years.
Click to expand...

How does Spyderco and benchmade MAP policies differ?
 
FortyTwoBlades said:
Benchmade's MAP is 15% off of MSRP. Spyderco's is 40%.
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It's worth noting, however, that Spyderco sets somewhat astronomical MSRP for their products - for example, the Spyderco Nirvana has a MSRP of $739.95. I suppose the idea is to give retailers free range to charge nearly whatever they please and still call it a "discount".

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That said, MAP does make sense and I have no bones to pick with the concept. I used to work at a small locally-owned pet store that picked up YETI coolers back when they were relatively new, and because of their MAP, we had a hot product and were on equal grounds with Bass Pro Shop or whoever else was selling them at the time.

MAP does help the retailers, but it also helps the customer to a degree - if all dealers have a product at the minimum advertised price, then you can choose the retailer that you like the most without feeling like they're gouging you. The downside is that you aren't going to find dealers that offer sweet deals by comparison to others, but, that's really where the unregulated secondary market comes in.
 
FortyTwoBlades said:
Benchmade's MAP is 15% off of MSRP. Spyderco's is 40%.
Click to expand...

It's all relative. Spyderco's MSRPs are way higher.

Take a Spyderco Native and the Benchmade 555-1 Mini Grip.

Both folders, just under 3" blades, super steel, G-10, Spyderhole opener....

Mini Grip sells for $165 with an MSRP of $195. Native sells for $153, but the MSRP is $255.

I never pay attention to the "percentage off MSRP"... the sticker price is the only legitimate figure.
 
MSRP is still typically set based on the actual manufacturing cost (not always, but it's the norm.)
 
So it takes about $60 more to manufacture the Native than the Mini grip in the above example?:rolleyes:
 
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