The bar was developed lengthwise, the grain runs from one end to the other. If you want to take the greatest advantage of the parent stock I feel you would be best off to work it down lengthwise. With the grain flowing parallel to the spine. This should provide the greatest lateral strength in the blade.
The last time I worked with W2 was when I took a forging tutorial with Bill Moran, that was over 30 years ago. What I have learned since that time has always been using high quality 52100 and 5160. The high endurance performance blade is not the result of a single event, but many events, working together, each carefully planned and documented.
If I was in your shoes I would develop two blades as identical in size and geometry as you can, one forged as you did the first one and one forged with the grain in the bar. Test them for edge flex, cut and lateral strength then you will know which is better.
You working in your shop with your steel and equipment will be a lot different than what I do in my shop. This is why we do not ask students to test their blades developed under our eye in our shop and with our equipment to destruction. We test a blade to destruction that one of the coaches has developed and as a demonstration and suggest the student go home and see if he can match it in his shop.
Your own personal testing is the only way you will know the true quality of your blades.
Good Luck! and if you have any further questions do not be afraid to ask.