I don't necessarily think this is true, another big selling point for victorinox is affordability, there are some countries that the 25 to 40 bucks required to buy one probably represents a large portion of ones discretionary income. Forget about the money involved to buy a Leatherman or the latest super folder.
Fully agree, Wild Willie. This is precisely a point that many folks in the U.S. very much seem not to appreciate. There have a number of discussions in this forum about "Vic good enough", or "why not better steels on a SAK", and so on, and I think that final cost and that it is (relatively) inexpensive by U.S. standards is very much a big factor. For context, although it has been some time ago (maybe ~15 years ago), the situations in a number of eastern European countries were such that $25 was how much a doctor would make in a month. Imagine less "well off" folks? My point is that, even in this day and age, there are many, many folks out there to whom spending $25 on a Victorinox is a significant investment that they're unlikely do on a whim.