The relation to a brand is something very personal so I can only speak of my personal perception of the Spyderco brand
To give you some background ,
I would define me as a practical guy. I don’t enjoy what is not useful.
I have a busy life, trying to manage job, family, friends and hobbies... and knives

My favourite knives brands are CRK and Hinderer followed by ZT, Spyderco and Benchmade
I have owned a few Spydercos and still own 3/4 of them
What I enjoy at Spyderco is that when you are looking for a knife for a specific use that is nether overbuild not out of price for the quality , then you can find a Spyderco
A Salt 2 when I go in holidays for diving
A PM2 s110v when I go away for some time without any sharpening equipment
A UKPK when I need a one hand opening slip joint
A GB2 when I need a good steel to go to work in the backyard
So many steels, locking mechanism and ergonomics are reasonable price point!
I still need to wait to get a PN3 with an exotic steel, a chief, a sage 5 or chaparral FRN... there are so many options and uses!
Not the best looking, no always the strongest construction but man, each knife is made with a purpose
Compare it to ZT (another brand I like)!
ZT can be more appealing for the material and look but they din’t Have a purpose like most spydies have.