Hey gang! I need your help!
Ive got this project due for my business communications class. The project is, basicly, gathering data from people, either thru surveys or interviews, in order to help a business (real or fictional). I figured that I may as well do it on something interesting, so I chose Himalayan Imports. The "premise" behind this survey could be for a number of reasons: building stronger customer relations, determining customer preferences, increasing flagging sales, getting a general "profile" of the average customer, whatever.
I appreciate all your help in this endeavor. If you guys want, I'll even publish the results of the survey on the board. Should be interesting!
If you guys aren't comfortable posting your responses to the board, you can email them to me at manghu67@hotmail.com.
Thanks for all your help!
And now, the survey:
1. What is most important to you when selecting a Khukuri?
a. Price
b. Craftsmanship
2. How many edged weapons (i.e. tomahawks, folding knives, swords, non-kitchen knives) do you own?
3. How many are Khukuris?
4. How frequently do you purchase a Khukuri?
a. More often than once a week
b. Once a week
c. Less than once a week but more than once a month
d. Less than once a month but more than once every two months
e. Less than once every two months but more than once every six months
f. Less then once every six months, but more than once a year
g. Once a year
h. Less than once a year
5. How many Khukuris have you purchased in the last year?
6. In the last two years?
7. Please rank which attributes are most important to you in a Khukuri form one to five, one being most important?
a. Looks
b. Weight
c. Length
d. Cost
e. Durability
8. Have you ever purchased a blem with the intention of fixing it up?
a. Yes
b. No
9. Would you purchase a blem:
a. Yes
b. No
10. How sharp do you keep the majority of your Khukuris?
a. Axe sharp
b. In between
c. Shiver sharp
11. Please rank by importance what is most important to you in determining whom you purchase a Khukuri form, one being most important:
a. Pricing
b. Sellers attitude
c. Quality of merchandise
d. Past relationship with seller
e. Feedback from other customers
12. Please rank the importance of each of the following items to you from one to five, one being most important:
a. Serial numbers
b. New and innovative designs other then Khukuris
c. Accessories
d. Special runs
e. Discounted blems and/or special deals
13. What type of handle materials do you prefer?
a. Wooden handles
b. Horn handles
c. Synthetic handles
d. Metal handles
14. What type of tang do you prefer on a Khukuri?
a. Rat tail tang
b. Full tang
15. What styling do you prefer on a Khukuri?
a. Traditional, classical designs
b. Modern designs
16. Given the choice, which Khukuri would you use as a working knife?
17. Given the choice, Khukuri would you use for self-defense?
18. What is your favorite Khukuri?
Ive got this project due for my business communications class. The project is, basicly, gathering data from people, either thru surveys or interviews, in order to help a business (real or fictional). I figured that I may as well do it on something interesting, so I chose Himalayan Imports. The "premise" behind this survey could be for a number of reasons: building stronger customer relations, determining customer preferences, increasing flagging sales, getting a general "profile" of the average customer, whatever.
I appreciate all your help in this endeavor. If you guys want, I'll even publish the results of the survey on the board. Should be interesting!
If you guys aren't comfortable posting your responses to the board, you can email them to me at manghu67@hotmail.com. Thanks for all your help!
And now, the survey:
1. What is most important to you when selecting a Khukuri?
a. Price
b. Craftsmanship
2. How many edged weapons (i.e. tomahawks, folding knives, swords, non-kitchen knives) do you own?
3. How many are Khukuris?
4. How frequently do you purchase a Khukuri?
a. More often than once a week
b. Once a week
c. Less than once a week but more than once a month
d. Less than once a month but more than once every two months
e. Less than once every two months but more than once every six months
f. Less then once every six months, but more than once a year
g. Once a year
h. Less than once a year
5. How many Khukuris have you purchased in the last year?
6. In the last two years?
7. Please rank which attributes are most important to you in a Khukuri form one to five, one being most important?
a. Looks
b. Weight
c. Length
d. Cost
e. Durability
8. Have you ever purchased a blem with the intention of fixing it up?
a. Yes
b. No
9. Would you purchase a blem:
a. Yes
b. No
10. How sharp do you keep the majority of your Khukuris?
a. Axe sharp
b. In between
c. Shiver sharp
11. Please rank by importance what is most important to you in determining whom you purchase a Khukuri form, one being most important:
a. Pricing
b. Sellers attitude
c. Quality of merchandise
d. Past relationship with seller
e. Feedback from other customers
12. Please rank the importance of each of the following items to you from one to five, one being most important:
a. Serial numbers
b. New and innovative designs other then Khukuris
c. Accessories
d. Special runs
e. Discounted blems and/or special deals
13. What type of handle materials do you prefer?
a. Wooden handles
b. Horn handles
c. Synthetic handles
d. Metal handles
14. What type of tang do you prefer on a Khukuri?
a. Rat tail tang
b. Full tang
15. What styling do you prefer on a Khukuri?
a. Traditional, classical designs
b. Modern designs
16. Given the choice, which Khukuri would you use as a working knife?
17. Given the choice, Khukuri would you use for self-defense?
18. What is your favorite Khukuri?
...
I didn't have much time for exact answers!
)